近日,一則《特斯拉公開(kāi)技術(shù)專(zhuān)利》的新聞再次掀起了一波關(guān)于特斯拉的火爆討論。身為特斯拉首席執(zhí)行官、曾發(fā)射火箭四次失敗的男人——埃隆·馬斯克,再次用汽車(chē)圈中“另類(lèi)”的做法將特斯拉未來(lái)的發(fā)展方向公之于眾。不過(guò),特斯拉最近的動(dòng)向可不止于此,接下來(lái)我們從戰(zhàn)略、技術(shù)以及產(chǎn)品三個(gè)層面來(lái)看看這個(gè)技驚四座的電動(dòng)車(chē)公司最近究竟都在做什么。
一、戰(zhàn)略層面
● 特斯拉公開(kāi)技術(shù)專(zhuān)利
2014年6月12日,特斯拉首席執(zhí)行官埃隆·馬斯克在特斯拉官博《All Our Patent Are Belong To You》中稱(chēng),為了讓電動(dòng)車(chē)擁有更好更快速的發(fā)展,特斯拉將公開(kāi)其電動(dòng)車(chē)的技術(shù)專(zhuān)利,并對(duì)正當(dāng)使用其專(zhuān)利的個(gè)體或企業(yè)將不會(huì)進(jìn)行訴訟。隨后,Palo Alto總部?jī)?nèi)的特斯拉專(zhuān)利墻也借此次“開(kāi)源運(yùn)動(dòng)”正式被“推倒”。這樣的一個(gè)舉措,可以稱(chēng)得上是特斯拉戰(zhàn)略層面的一個(gè)里程碑,隨后這件事引來(lái)了汽車(chē)行業(yè)內(nèi)的熱烈討論。
部分原文:
“Yesterday, there was a wall of Tesla patents in the lobby of our Palo Alto headquarters. That is no longer the case. They have been removed, in the spirit of the open source movement, for the advancement of electric vehicle technology.
Tesla Motors was created to accelerate the advent of sustainable transport. If we clear a path to the creation of compelling electric vehicles, but then lay intellectual property landmines behind us to inhibit others, we are acting in a manner contrary to that goal. Tesla will not initiate patent lawsuits against anyone who, in good faith, wants to use our technology...”
特斯拉擁有的專(zhuān)利